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(New York, February 18, 2009). Wesley T. Wood, President, Marketing Capital Corp., and Charles A. Prescott announced today that Mr. Prescott had been named Senior International Adviser to Marketing Capital Corp. In this capacity Mr. Prescott will advise the company, its clients, and several of its equity investments in mail order companies globally, on direct marketing practices and approaches around the world.
"We are delighted to have Charles join us as Senior International Adviser and to bring us his breadth of knowledge and experience of cultures and countries, association work, and marketing law to our company and our clients," said Mr. Wood. "It is generally acknowledged that his experience in international direct marketing is one of the broadest in the world," Wood continued.
"Over the years, I have realized that my 20 years experience in the direct marketing as a lawyer, an association executive, and government relations practitioner has provided me with a diverse knowledge of the practice of direct and interactive marketing around the world", Prescott noted. "This opportunity will enable me to contribute to the successful strategic thinking and campaign realization of Marketing Capital and its clients in a very concrete manner. And I am delighted to be able to continue to learn alongside a team of superb practitioners here at Marketing Capital."
Prescott will continue to maintain his legal practice in international privacy and marketing law and his recently launched newsletter, The Prescott Report, independent of this undertaking. Prescott currently is also a member of the European legal network Lucerna Juris and the Chairman of the Consultative Committee of the Universal Postal Union. He spent 10 years as International Counsel of The Readers Digest Association, Inc. and most recently held a similar position with the Direct Marketing Association. He holds an AB degree in philosophy from Hamilton College and a JD (cum laude) from Harvard Law School. www.PrescottReport.com.
Marketing Capital Corporation specializes in planning and executing integrated direct marketing programs on a worldwide basis, as well as equity investments in direct marketing companies. www.MarketingCapitalCorp.com.
Contact: Wesley T. Wood (+1) 212-605-0115
Charles A. Prescott (+1) 914-533-6890
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